Privacy policy

Privacy Policy

Last Updated: August 26, 2026

OVERVIEW

This Privacy Policy (the “Policy”) describes how Carthage Retail Co LLC, which operates under the Veylen Labs brand (“Veylen Labs,” “we,” “us,” or “our”), collects, uses, shares, and protects your personal information when you visit veylenlabs.com, purchase or subscribe to our products, communicate with us, or otherwise interact with our website and related services (collectively, the “Website” or “Services”).

Our online store is powered by Shopify, which enables us to provide the Services. This Policy also explains how Shopify and other service providers may process information in connection with the Services.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, use, or disclosure of personal information, this Privacy Policy controls.

Our Website and products are intended for adults in the United States. We do not currently ship outside the United States.

Information We Collect
How We Use Your Information
How We Share Your Information
Cookies and Tracking Technologies
Third-Party Services and Links
Data Retention
Your Privacy Rights
Delaware Privacy Rights
Children’s Privacy
International Data Transfers
Data Security
Changes to This Privacy Policy
Contact Information

1. INFORMATION WE COLLECT

“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you or your household. It does not include information that has been lawfully deidentified or aggregated so that it cannot reasonably be linked to you.

We collect information in different ways depending on how you interact with our Website and Services.

A. Information You Provide to Us

Contact Information:

Name
Email address
Telephone number
Billing address
Shipping address

Account Information:

Account identifier
Account preferences and settings
Login information handled through Shopify or another authentication provider

Purchase and Subscription Information:

Products viewed or purchased
Cart activity
Order history
Subscription selection and renewal information
Discounts and promotional offers used
Returns, refunds, cancellations, and related communications
Transaction status and payment method

Payment Information:

Payment processors collect and process payment-card and other payment credentials
We generally receive limited transaction information, such as payment status, payment method, and portions of a card number
We do not generally receive or store complete payment-card information

Communication Information:

Customer-service inquiries
Emails and telephone communications
Reviews and testimonials
Survey responses
Feedback and suggestions
Information submitted in connection with privacy requests

Marketing Preferences:

Email subscription preferences
SMS or text-message preferences, if you choose to opt in
Advertising and communication preferences

Please do not send us medical records, diagnostic reports, financial account credentials, government identification numbers, or other sensitive information that is not reasonably necessary for us to respond to your request.

B. Information We Collect Automatically

When you visit or use the Website, we and our service providers may automatically collect:

Device and Network Information:

IP address
Browser type and version
Operating system
Device type
Language settings
Device, cookie, and advertising identifiers

Usage Information:

Pages and products viewed
Links clicked
Cart and checkout activity
Referring and exit pages
Dates and times of visits
Time spent on pages
Interactions with emails, advertisements, and Website features

Location Information:

Approximate geographic location derived from an IP address

Inferences:

Preferences or interests inferred from purchase, shopping, and Website activity

C. Information We Receive from Third Parties

We may receive personal information from:

Shopify and other providers that host or support the Website
Payment processors and fraud-prevention providers
Shipping, logistics, and fulfillment providers
Subscription-management providers
Customer-support and review platforms
Email and text-message providers
Analytics and advertising partners
Social-media platforms when you interact with our accounts, advertisements, or content
Other parties when you direct or authorize them to provide information to us

2. HOW WE USE YOUR INFORMATION

We may use the information we collect for the following purposes:

A. Order Processing and Fulfillment

Process payments and transactions
Process and fulfill orders
Manage subscriptions and recurring orders
Arrange shipping and delivery
Send order confirmations, renewal notices, and tracking updates
Process returns, refunds, cancellations, and customer requests

B. Customer Accounts and Service

Create and maintain customer accounts
Remember preferences and settings
Respond to questions and customer-service inquiries
Resolve disputes and troubleshoot problems
Provide product and account support

C. Marketing and Advertising

Send promotional emails
Send promotional text messages when you have separately opted in
Personalize offers and product recommendations
Display and measure advertising
Understand whether advertisements and promotions are effective
Conduct surveys and request feedback

You may opt out of promotional emails by using the unsubscribe link in the message or by contacting hello@veylenlabs.com. If you opt in to promotional text messages, you may withdraw consent by replying STOP or following another method described in the message. You may still receive nonpromotional communications concerning orders, subscriptions, accounts, or customer-service matters.

D. Website Improvement and Analytics

Understand how customers use the Website
Measure Website traffic and performance
Improve Website functionality and customer experience
Develop or improve products and Services
Create deidentified or aggregated analytics

3. HOW WE SHARE YOUR INFORMATION

We may share personal information in the following circumstances:

A. Service Providers

We may share information with providers that perform services on our behalf, including:

Technology Providers:

Website hosting
Checkout and account functionality
Store analytics
Website security and performance

Payment and Fraud-Prevention Providers:

Payment processing
Transaction verification
Fraud prevention

Shipping and Fulfillment Providers:

Order processing
Warehousing and overseas fulfillment
Shipping, tracking, and delivery within the United States

Operational Providers:

Subscription management
Customer support
Product reviews
Email and text-message delivery
Cloud storage and data analytics

B. Advertising and Marketing Partners

We may share identifiers, commercial information, device and usage information, approximate location, and related inferences with Shopify and advertising or marketing partners to provide, personalize, or measure advertising.

We do not sell personal information in exchange for money. However, some advertising-related disclosures may be considered a “sale,” “sharing,” or processing for targeted advertising under applicable privacy laws, even when no money is exchanged.

You may opt out through the Your Privacy Choices link in our Website footer. Where required by law, we also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control, for the browser and device that sends the signal.

C. Legal Requirements and Protection

We may disclose information:

In response to court orders, subpoenas, warrants, or lawful government requests
To comply with applicable law
To investigate fraud, security incidents, illegal activity, or violations of our policies
To protect the rights, safety, and property of Veylen Labs, our customers, or others
To establish, exercise, or defend legal claims

D. Business Transfers

If Veylen Labs or Carthage Retail Co LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

E. With Your Direction or Consent

We may share personal information when you direct us to do so, request an integration or service, or otherwise provide consent.

4. COOKIES AND TRACKING TECHNOLOGIES

A. What Are Cookies?

Cookies are small files placed on your browser or device. We and our service providers may also use pixels, tags, local storage, and similar technologies.

B. Types of Technologies We Use

Essential Technologies:

Required for checkout, security, account access, cart functionality, and core Website operation
These technologies cannot always be disabled through our Website controls

Functional Technologies:

Remember preferences and settings
Improve Website functionality and convenience

Analytics Technologies:

Measure traffic and Website performance
Help us understand how customers use the Website

Advertising Technologies:

Measure advertising campaigns
Limit repeated advertisements
Provide advertising that may be based on activity across websites or services

C. How to Manage Cookies

You may manage nonessential technologies through our cookie controls where available and through your browser settings. Blocking or deleting cookies may affect some Website features.

You may also use the Your Privacy Choices link in our Website footer to opt out of disclosures considered a sale, sharing, or targeted advertising under applicable law.

D. Global Privacy Control and Do Not Track

Where required by law, we recognize qualifying opt-out preference signals such as Global Privacy Control.

Some browsers also offer a “Do Not Track” setting. Because there is no uniform standard for interpreting Do Not Track signals, we do not currently respond to them unless required by law. This does not affect our treatment of legally recognized opt-out preference signals.

5. THIRD-PARTY SERVICES AND LINKS

Our Website may contain links to websites, platforms, or services that are not owned or controlled by Veylen Labs.

We are not responsible for the privacy, security, accuracy, or practices of those third parties. Review their privacy policies before providing personal information.

Information you publish in a product review, social-media page, or other public or semi-public area may be visible to and used by others. Do not include sensitive information in public content.

6. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Factors affecting retention include:

Whether information is needed to maintain an account or subscription
Whether information is needed to process orders, returns, refunds, or customer service
Tax, accounting, product-safety, and legal requirements
The need to resolve disputes or enforce agreements
Fraud-prevention and security requirements
The type and sensitivity of the information
The risk of harm from unauthorized use or disclosure

When information is no longer required, we may delete, deidentify, or aggregate it, subject to legally permitted backup and archival practices.

7. YOUR PRIVACY RIGHTS

Depending on where you live and subject to applicable exceptions, you may have the following rights:

A. Access and Confirmation

Confirm whether we process personal information about you
Request access to personal information we maintain
Request information about the categories, sources, purposes, and recipients of personal information

B. Correction

Request correction of inaccurate personal information

C. Deletion

You have the right to request deletion of your personal information, subject to certain legal exceptions (e.g., we may need to retain information for tax or legal compliance).

To request deletion, email us at Hello@Veylenlabs.com.

D. Data Portability

Request a portable copy of certain personal information

E. Advertising and Sharing Choices

Opt out of the sale or sharing of personal information
Opt out of targeted advertising
Opt out of certain profiling activities where applicable
Limit certain uses or disclosures of sensitive personal information where applicable

F. Consent Withdrawal

Withdraw consent when processing is based on your consent

G. Appeals and Non-Discrimination

Appeal our refusal to act on a request where applicable
Receive equal service and not be unlawfully discriminated against for exercising privacy rights

H. How to Exercise Your Rights

You may submit a request by:

Emailing hello@veylenlabs.com
Calling +1 763-878-3451
Using a privacy-request mechanism made available through the Website
Using the Your Privacy Choices link for advertising-related opt-outs

We may need to verify your identity before completing certain requests. We will request only information reasonably necessary for verification.

If permitted by law, you may designate an authorized agent. We may request proof of the agent’s authority and, when allowed, direct verification from you. You do not need to create a new account to exercise your rights.

We will respond within the period required by applicable law. To appeal a denied request, email hello@veylenlabs.com with the subject line Privacy Appeal.

8. DELAWARE PRIVACY RIGHTS

If you are a Delaware resident and the Delaware Personal Data Privacy Act applies to our processing of your personal information, you may have the additional rights described below, subject to applicable exceptions.

A. Delaware Consumer Rights

You may have the right to:

Confirm whether we process your personal information and access that information
Correct inaccuracies in your personal information
Request deletion of personal information that you provided or that we obtained about you
Obtain a portable copy of certain personal information
Obtain a list of the categories of third parties to which we have disclosed your personal information
Opt out of the sale of personal information
Opt out of targeted advertising
Opt out of certain profiling used to make decisions that produce legal or similarly significant effects
Revoke consent when processing is based on consent

B. Sensitive Personal Information

Delaware law treats certain information as sensitive personal information, including information concerning health, racial or ethnic origin, religious beliefs, sexual orientation, citizenship or immigration status, precise geolocation, genetic or biometric data used for identification, and certain information concerning children.

Where required, we will obtain consent before processing sensitive personal information. We do not knowingly use sensitive personal information for purposes that are incompatible with the purposes disclosed in this Policy.

C. Sale and Targeted Advertising

We do not sell personal information in exchange for money. Some disclosures to Shopify or advertising and marketing partners may nevertheless qualify as a sale or targeted advertising under Delaware law.

You may opt out through the Your Privacy Choices link in our Website footer. We also recognize qualifying universal opt-out mechanisms when required by Delaware law.

We do not knowingly sell personal information or process personal information for targeted advertising when the consumer is under 18 without the opt-in consent required by Delaware law.

D. Exercising Delaware Rights

You may submit a Delaware privacy request by:

Emailing hello@veylenlabs.com
Calling +1 763-878-3451
Using a privacy-request mechanism made available through the Website
Using the Your Privacy Choices link for sale or targeted-advertising opt-outs

We will respond within 45 days after receiving a request, unless applicable law permits an extension. We may need to verify your identity before processing certain requests.

E. Appeals

If we deny your request, you may appeal by emailing hello@veylenlabs.com with the subject line Delaware Privacy Appeal. We will respond to the appeal within the period required by Delaware law.

F. Authorized Agents and Non-Discrimination

Where permitted by law, you may designate an authorized agent to submit an opt-out request on your behalf. We may require proof of the agent’s authority.

We will not unlawfully discriminate against you for exercising your Delaware privacy rights.

9. CHILDREN’S PRIVACY

Our Website and products are intended for adults and are not directed to children under 18.

We do not knowingly collect personal information from children under 13. We do not knowingly sell personal information or process personal information for targeted advertising when the consumer is under 18 without the consent required by applicable law.

If you are a parent or legal guardian and believe a child has provided us with personal information, contact us so that we can review and, where appropriate, delete the information.

10. INTERNATIONAL DATA TRANSFERS

Although we currently ship only within the United States, Shopify and other service providers may transfer, store, or process personal information in the United States and other countries.

Privacy and data-protection laws in those countries may differ from those where you reside. Where required by applicable law, we use legally recognized safeguards for international data transfers.

11. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure.

However, no security measure or method of transmission is completely secure, and we cannot guarantee absolute security.

Email and other ordinary communication channels may not be secure. Do not send sensitive or confidential information through an unsecured channel.

If you believe your account or personal information may have been compromised, contact us immediately at hello@veylenlabs.com.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, Services, legal requirements, or other operational reasons.

When we make changes:

We will update the “Last Updated” date at the top of this Policy
We will post the revised Policy on the Website
We will provide additional notice when required by applicable law

We encourage you to review this Privacy Policy periodically.

13. CONTACT INFORMATION

If you have questions, complaints, or requests concerning this Privacy Policy or our privacy practices, contact:

Carthage Retail Co LLC
Veylen Labs
16192 Coastal Hwy
Lewes, DE 19958
United States

Email: hello@veylenlabs.com
Telephone: +1 763-878-3451

The mailing address above is for business, legal, and privacy correspondence. It is not a product-return address. Contact us before sending a return so that we can provide approved return instructions.